Despite the opportunity ads that claim you can get rich in your own "Internet business," the Internet is not a "business" unless you are an Internet Service Provider (ISP), a web developer, or run a huge web portal like Yahoo. Neither is it the yellow brick road to wealth.
The Internet, you see, is a tool. True, it is a multifaceted tool. It can be used for some marketing tasks, it can be used for research, and it can be used to increase productivity, or to communicate with your customers. And, like carpenters' tools or mechanics' tools, just having access to the tools, doesn't mean you can use them successfully.
But what about all these people you hear about who are making money on the web? Not the dead dot coms, but the "little" guys and gals, the ones who say they make anywhere from $50,000 to $200,000 or more on the Internet? If they're not running Internet businesses, what are they doing? And how can you do it, too?
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